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Guiding narratives for a sustainable (family) entrepreneurship

In collaboration with

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A new era needs different and more attractive images of entrepreneurship. Confidence, courage, willingness to take responsibility and long-term thinking on the part of entrepreneurs are essential for the future of society. We are therefore conducting a study on the new guiding narratives for sustainable (family) entrepreneurship.

Are you an entrepreneur and would you like to be involved? We would be delighted if you would participate. The attached study profile contains initial information, which we would be happy to present to you in detail in a short personal meeting. Simply contact Anne Schubring .

Start-ups halved

In recent years, the number of new businesses has halved . Nobody wants to be an entrepreneur anymore.

Source: Entrepreneurship Study, 2021

Second generation

Only half of family businesses make it to the second generation and only 20% of them are still successful afterwards.

Source: Succession in Family Business Study, 2020

No successor

43% of all German family businesses require a change in management within the next three years and have not yet found a successor from the family.

Source: Ifo Institute 2024

No recognition

79% of entrepreneurs believe that German medium-sized businesses do not receive adequate social recognition.

Source: Foundation for Contemporary Entrepreneurship, Study 2022

What does the positive, sustainable narrative of a strong, sustainable entrepreneurship of the future look like, one that focuses on opportunities rather than foregoing them?

Why is this study necessary?

Our goal

With this mission statement study, we are researching the future narratives of sustainable entrepreneurship in the DACH region - in which medium-sized and family-run businesses are the engine and backbone of past and future economic success. The aim is to create a new corporate attitude for shaping the future of our economy and society - which creates identity and can be told in an attractive way. For a new charge and enhancement of the image of entrepreneurs in society and a balance between economy, ecology and social responsibility.

Your contribution

As a study partner, you not only have exclusive access to study content and our curated think tank experts, but you also take part in our moderated roundtable. Together with the participating entrepreneurs, we will discuss and develop the opportunities and strategic fields of action.

In addition, you have the chance to become a member of the enkelfähig movement – and to bring the ideas for a new economy to the world.

What you get

We are developing a comprehensive narrative study that maps the key future narratives and images of a new entrepreneurship in order to recharge the company's own internal and external communication strategy:

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Executive Report

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Stefan Baumann

STURMundDRANG

Special analysis for your company

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Anne Schubring

STURMundDRANG

Exclusive roundtable

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Patrick Zachries

Enkelfähig e.V.

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enkelfähig Movement Membership & Summit 2025

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Dr. Marcel Megerle

Futun:

Are you an entrepreneur and would you like to be involved? We would be delighted to have you join us. In the attached study profile Here you will find initial information, which we would be happy to present to you in detail in a short personal meeting. Simply contact Anne Schubring .

Interested? We look forward to exchanging ideas!

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