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Protopia study

OUR STUDY ON NEW NARRATIVES

Society and the economy are at a turning point. The old understanding no longer applies, and the new one isn't established yet. At the same time, the previous narratives and signs no longer fit the current context. However, we need them – the positive visions of the future and their stories. Because they unleash forces with which we can overcome the challenges of necessary transformations.

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Therefore, with our "Impact Cultures" study, we aim to identify the new narratives with which we can positively change the world.

University collaborations

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HACKATHONS WITH UNIVERSITIES

With our hackathons, we empower companies and brands to leverage our creative knowledge environment for their benefit, thus gaining insight into various fields. Our team coaches, moderates, and supports students and companies on their journey to valuable insights into sustainable consumer behavior and innovative communication strategies. And last but not least, through these projects, Protopia gains new insights for the open-source platform dedicated to behavioral research. Because we want to make this knowledge accessible to everyone – especially to smaller brands and Impact Brands – to accelerate the shift towards regenerative consumption.

'Enkelfähig' study

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New study for a grandchild-friendly economy 

A new era needs different and more attractive images of entrepreneurship. Confidence, courage, a willingness to take responsibility and long-term thinking on the part of entrepreneurs are essential for the future of society. We are therefore conducting a study on the new guiding narratives for sustainable (family) entrepreneurship. We would like to win you as a study partner! Become part of a movement that is truly advancing the grandchild-friendly economy.​

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